California flavour ban lawsuit settled, paving way for brand enforcement in US

A lawsuit on the alleged violation of the ban on non-tobacco flavours for nicotine products in the California market has been settled. The result is that an argument has been established for the right of authorised nicotine product brands to pursue unauthorised ones through legal means for unfair competitive advantage in the US market.

iMiracle, the Chinese parent company of vaping brands such as Elf Bar, has come to an out-of-court settlement – in a lawsuit on whether its actions had given it an unfair advantage – that stipulates the company will have to abide by a permanent injunction. Conditions of the injunction revolve around ceasing the sale and shipment of all flavoured vaping products in and to California.

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