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News analysis

Imperial Brands reports earnings surge with gains in heated tobacco, modern oral

Written by || 19th November 2024 || News analysis | Financial results | Flavours | Heated tobacco | Herbal heated products | Major brands | Modern oral | GeographiesEurope Greece Italy North America Norway United Kingdom United States

Imperial Brands has announced 2024 full-year earnings, underscoring its strong performance in next-generation products (NGPs). Driven by heated tobacco and modern oral nicotine innovations, the British tobacco giant reported revenue growth across all regions and product categories for the first time, signalling accelerated global momentum in reduced-risk alternatives.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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