Imperial Brands reported a positive performance for the year, largely fuelled by a double-digit growth in next-generation product (NGP) net revenue. This NGP boost was led by the oral segment in the US and Europe, alongside share growth across all smoke-free categories.
During the presentation of its financial results, Imperial said it achieved an 83% cumulative NGP net revenue growth over the past five years, while significantly reducing adjusted operating losses by 76%. NGP revenue for the year was up by 13.7% to £368m.
