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News analysis

Iqos may be losing share to rivals in the crucial Japanese heated tobacco market

Written by || 15th February 2024 || News analysis | Heated tobacco | Major brands | Market sizes | Pricing | GeographiesAsia Japan

Market-leader Iqos, from Philip Morris International (PMI), lost market share last year in the huge Japanese heated tobacco sector to rivals British American Tobacco (BAT) and Japan Tobacco (JT), according to a local survey.

However, this somewhat contradicts findings by TobaccoIntelligence’s own research and PMI’s own numbers.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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