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News analysis

JTI follows strong Q1 report with plans to discontinue its Ploom X Advanced device

Written by || 20th May 2025 || News analysis | Financial results | Heated tobacco | Major brands | Marketing and retailing | GeographiesAsia Europe Japan South Korea Spain United Kingdom

Japan Tobacco International (JTI) announced it has discontinued sales of the Ploom X Advanced heated tobacco device. The discontinuation will be in effect from mid-May 2025 until stocks are sold out.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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