Japan Tobacco International (JTI) reported a positive performance in the first quarter of 2025 and plans to accelerate its growth in the reduced-risk products (RRP) segment with the launch of a new Ploom device, starting in Japan. The company will disclose further details on 27th May at the launch event.
The company presented robust quarterly results, including the planned contribution from the Vector Group. Excluding the acquisition, performance was strong, fuelled by solid pricing contributions and ongoing share gains, further supported by double-digit RRP growth in volume and revenue.
