Kenya was one of the first African countries to launch nicotine pouches. Regulation has proven to be a contentious matter for both industry players and users. Over the past five years, the changing regulation and product requirements have impacted the availability of the product. Currently, the product offering in the country is reduced, and mainly limited to online channels and social media where availability is irregular.
This market snapshot offers an overview of the nicotine pouch market in Kenya, covering retail channels, and product characteristics.
