Since Philip Morris International (PMI) launched the first Iqos product in Latvia in Q2 2018, heated tobacco has gained popularity online; Iqos is the only brand available in the country.
While Latvia has the third highest usage rate for heated tobacco in the EU, because it is a small country its market is much smaller than many EU countries.
This report provides an overview of the Latvian heated tobacco market, covering market size, pricing and availability and results from our offline survey.
