Japan Tobacco International (JTI) delivered a robust performance in the first quarter of the year, partly thanks to a double-digit increase in reduced-risk product (RRP) revenue – driven mainly by the heated tobacco sticks segment.
During the presentation of its financial results, the company said the geographic expansion of Ploom X is going well, and the heated tobacco product has been launched in four additional markets. “With plans to launch in four more markets by June, we are making good progress to deliver our ambitions set for 2028,” said Masamichi Terabatake, president and CEO of the JT Group.
