Market sizes

Iceland has one of the highest nicotine pouch usage rates in the world. This short report provides an overview of the current market for nicotine pouches in the country…

This infographic report contains Tamarind Intelligence’s analysis of the most recent legal and market developments impacting the industry of next-generation nicotine and tobacco products…

The TobaccoIntelligence nicotine pouch market size database provides market size forecasts, usage rates and user numbers for 18 key markets and globally up to 2027…

This market snapshot offers an overview of the nicotine pouch market in Poland, covering retail channels, marketing, pricing and product characteristics…

This market snapshot offers an overview of the nicotine pouch market in Finland, covering retail channels, marketing, pricing and product characteristics…

This market snapshot offers an overview of the nicotine pouch market in Finland, covering retail channels, marketing, pricing and product characteristics…

This market snapshot offers an overview of the nicotine pouch market in the Czech Republic, covering retail channels, marketing, pricing and product characteristics…

This market snapshot offers an overview of the nicotine pouch market in Denmark, covering retail channels, marketing, pricing and product characteristics…

This post features a recorded strategy session with our director of legal analysis, Pablo Cano, covering the latest heated tobacco regulatory developments in Q2 2025, along with a slide deck of key market highlights…

This post features a recorded strategy session with our director of legal analysis, Pablo Cano, covering the latest nicotine pouch regulatory developments in Q2 2025, along with a slide deck of key market highlights…

This market snapshot offers an overview of the nicotine pouch market in Germany, covering retail channels, marketing, pricing and product characteristics…

This short report provides an overview of the nicotine pouch market in Turkey, covering form factors such a flavours, prices and brands…

Join host Barnaby Page as he speaks with Christopher Russell about the trends surrounding flavours, including proposed bans in Europe….

This short report provides an overview of the nicotine pouch market in the Philippines, covering form factors such a flavours, prices and brands…

The fourth and final part of our series looks at the impressive growth trajectory of nicotine pouches, the power of brand‑building and the regulatory risks facing the modern oral nicotine category…

This report provides a detailed look at the nicotine pouch market in Sweden, covering all areas from retail channels, flavours and pricing, to brands, regulation and future outlook…

In part three of a four-part series, we see how Philip Morris International’s competitors are working hard to catch up in the heated tobacco market and examine Big Tobacco’s strategies for next-generation products…

In part two of a four-part series, we look at the role vaping plays in tobacco companies’ quest to transform themselves into smoke-free businesses, with one company standing out in the category…

Join host Barnaby Page as he speaks with in-house market analyst Mercedes Gorgni about current and possible future trends in the vape product design market…

In part one of a four-part series, we examine how close leading players are to their goals of becoming smoke-free almost ten years after the first tobacco company committed to swapping cigarettes for alternative products…

The US nicotine pouch market is currently the world’s largest in value and number of users, and while regulation may impact its growth rates in the future, consumers continue to be attracted to the product…

The UK has become a fast-growing market for nicotine pouches since their introduction in 2019. This report offers a detailed analysis of the nicotine pouch market, covering everything from flavours and pricing to brands and marketing…

Join host Barnaby Page as he speaks with Jake Nixon, organiser of the World Vape Show and several other global nicotine events, as they discuss how the landscape of nicotine-related events has evolved in recent years…

FOR IMMEDIATE RELEASE US nicotine pouch users are turning away from smoking 8.5 million Americans expected to use pouches this year Nicotine pouch users in the United States are increasingly abandoning smoking, and making the safer pouches their sole source of nicotine, according to new research from TobaccoIntelligence. A survey of nearly 500 regular users […]…

This consumer survey report examines the heated tobacco market in the Philippines and explores user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products…

This report examines the current US nicotine pouch market – the world’s largest and most dynamic – with analysis of retail channels, brands, pricing, marketing and more…

This report presents the main findings from our 2024 US consumer survey and sheds some light on the main nicotine pouch consumption characteristics and patterns among respondents…

This report presents the findings from a consumer survey conducted in Japan from July to August 2024, gathering insights about user preferences, brands, consumption, and cross-usage with other nicotine products…

This report presents the main findings from our 2024 consumer survey and sheds some light on the main nicotine pouch consumption characteristics and patterns of use of respondents…

Heated tobacco is rapidly transforming nicotine consumption in Europe, and nowhere is this shift more evident than in Italy, which has led the way in the European heated tobacco market since 2015…

This market snapshot offers an overview of the nicotine pouch market in Estonia, covering retail channels, marketing, pricing and product characteristics…

Podcast host Barnaby Page is joined by Michael Landl from the World Vapers’ Alliance to discuss the future of e-cigarette regulations and the critical challenges the industry will face in 2025 and beyond…

This report presents the findings from a consumer survey conducted in Italy from July to August 2024, gathering insights about user preferences, brands, consumption, and cross-usage with other nicotine products…

Haypp Group, an e-commerce player specialising in nicotine pouches and snus, reported strong performance in 2024, with triple-digit growth in nicotine pouch volume in the UK…

Japan Tobacco International (JTI) has reported its full-year and fourth-quarter financial results for 2024, highlighting steady progress toward its 2028 reduced-risk product (RRP) ambitions…

British American Tobacco (BAT) reported a drop in its heated tobacco category in 2024, partially offset by significant growth in the modern oral segment – particularly in the US…

Join our podcast host, Barnaby Page, as he talks with Tamarind Intelligence regulatory director, Pablo Cano Trilla, about the latest worldwide developments in novel nicotine regulation…

Philip Morris International (PMI) achieved positive results in 2024, driven by the expansion of its nicotine pouch brand Zyn as 2023’s demand acceleration continued alongside Iqos growth momentum…

This TobaccoIntelligence market snapshot for Switzerland covers key indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

This TobaccoIntelligence market snapshot for the UK covers key indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

This TobaccoIntelligence market snapshot for Slovakia covers key indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

Despite a landscape dominated by regulatory uncertainty, the UK nicotine pouch market is witnessing rapid growth, driven by rising consumer demand for harm-reduction products and healthier alternatives to smoking…

This report presents the findings from a consumer survey TobaccoIntelligence conducted in the Czech Republic from July to August 2024, gathering insights about user preferences, brand prevalence, consumption habits and cross-usage with other nicotine products…

This TobaccoIntelligence market snapshot for Lithuania covers the following indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

Join the Tamarind Intelligence leadership team for an engaging round-table discussion featuring four industry experts, each bringing a unique perspective as they reflect on the high points and low points of 2024 in the world of reduced-risk nicotine and share their predictions for 2025….

This TobaccoIntelligence market snapshot for Portugal covers the following indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

This TobaccoIntelligence market snapshot for Greece covers the following indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours…

This market snapshot offers an overview of the nicotine pouch market in Japan, covering retail channels, marketing, pricing and product characteristics…

Strategic Business Consulting managing director Rupert Wilson joins Tamarind Intelligence managing director Tim Phillips to discuss how novel nicotine products are affecting tobacco company share prices and business performance….