US free-speech challenges may reshape marketing rules for nicotine alternatives

Packaging of US nicotine alternatives could face a major shake-up, thanks to First Amendment challenges.

The First Amendment of the US Constitution guarantees freedom of speech, and several companies are using it to challenge restrictions on what they can say and do through lawsuits before state and federal courts. Recent court rulings indicate these challenges could significantly affect the vaping industry, food labelling and pharmaceutical advertising.

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