It’s only being whispered about, but it is beginning to look like the well of smokers who have not tried vaping is running dry, and this has dramatic implications for the sector, its approach and the way others will interact with it.
TobaccoIntelligence’s sister site ECigIntelligence has already noted a plateauing in vaping numbers as well as a drop in the amount of smokers saying they would consider trying vaping to quit. Other new tobacco alternatives have not been around long enough for similar trends to be noted. But it is safe to say that sooner or later they too will reach a plateau.
